IF THEY EXPLAIN IT WITH FOOTBALL, YOU GET IT
"If they explain it to you with football, you get it" is the concept we created back in 2014 when I started to work on Líbero’s football mag brand building. The message is that Líbero uses football to talk about other popular topics such as culture, art and style, among others.
LAUNCH CAMPAIGN
A campaign where women explain to men every day situations through football analogies.
LIBERO SPRAY
Because there are some things men are not getting yet, we used the referee spray to explain it to them.
FOOTBALL DANCING
Men think they can't dance, but they can.
MY FUTURE FOOTBALL STAR
Every year thousands of fathers name their children after their football heroes. This book of baby names explained it with football to help them to choose the right one.